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READING COMPREHENSION TEST
FOR 10-TH FORM STUDENTS
Directions: In this test you will read five texts. Each text is followed by tasks. For each task you will choose the best possible answer from four answers (A, B, C, D).
entice – спокушати
casual – недбалий
Greetings from the East Sorry you couldn't make it out in January, but there's still time. Maybe you can get a group of our friends to come out all together. Shall I entice you with stories about what the sky is like out here, the colours of the sunset, and the greenness of the hills? Maybe you'll feel more adventuresome later in spring. ,
Speaking of adventures, there's certainly not a shortage of them, is there? But they aren't the kind most of us expected. I think, at least not the kind 1 expected. I thought the hard part would be the bus, the food, learning the language, and doing without TV. But that was easy. It's the people that are the challenge. I've made a couple of friends. I think, but I've got a lot to learn about friendship in this place.
Things at work are going as well as can be expected. The hardest to get used to is the casual attitude some people have toward their jobs. We were really busy last week getting ready for the visit of the Minister of the Interior, and right in the middle of this, one of our key people suddenly disappeared for four days.
Well, I could go on and on (and usually do in my mind), but it's time for my walk through the village. I started doing it for exercise (to the other end and back here takes 45 minutes), but now I do it as much for the show the place puts on. There's always something to learn or something new happening.
Take care, Samantha
1. Who is Samantha writing to?
A. her friend
B. her mother
C. her teacher
D. the Minister of the Interior
A. the breathable air
B. the greenness of the hills
C. the unpolluted waters
D. the winter sports
3. What did Samantha find to be a challenge?
A. the food
B. learning the language
C. meeting people
D. using the bus
A. many people are late to work on a daily basis.
B. the Minister of the Interior often comes to the office.
C. people do not have a regular exercise routine established.
D. the key person at work disappeared when needed.
A. To get fresh air
B. To find what the village has to offer
C. To find her future husband.
D. To exercise for 45 minutes.
compelling – переконливий
reducing – скорочувати
It was Coca-Cola who told us in the 70s that 'they'd like to buy the world a Coke' and British Airways who announced in the 80s that they were 'the world's favourite airline'. Their universally recognized TV and cinema advertisements invented the global advertising genre and the agencies who created their award-winning commercials are today widely regarded as the best in the business.
So what is it that makes global advertising so compelling and memorable? The answer to that lies partly in reducing the message to an absolute minimum. The global commercial gets its message across in a few words, with great impact and an emotional intensity which belongs to the universal languages of pictures and music.
The beauty; of a good global ad is that it can be used to great effect over a period of many years and still seem fresh. Global image making, however, is a lengthy and costly business. Bringing together the best creative talent in the advertising industry usually ends up costing the earth. Though the world is getting smaller by the day, few companies, even multinationals, have true global status and since most 'mass-marketed' products actually sell to fewer than five percent of the masses, it doesn't always pay to think big.
A. Fly the friendly skies
B. The world's favourite airline.
C. Service with a smile.
D. Soar like an eagle.
7. Who are considered the best in the business?
A. Actors in Coca-Cola commercials.
B. Pilots for British Airways.
C. Businesses who profited from selling their products worldwide.
D. Creators of Coca-Cola and British Airways Ads
A. uses many colours
B. accurately represents the times
C. is effective for many years
D. has talented actors
9. Why is global image making difficult?
A. It is a lengthy and costly business.
B. Actors are not willing to participate.
C. Companies do not want to have global advertisements.
D. It is hard to find populations that will accept the ads.
10. ____________________have true global status
A. Only five percent of companies
B. Only Coca-Cola and British Airways
C. Only multinational companies
D. Not so many companies
1. A: What ... for dinner?
B: Something cold.
2. A: Here are the tickets for tonight.
B: Who ... them?
3. A: There are ... than I expected.
B: They've all flown away.
4. A: When I was young I wasn't ... to smoke.
B: Neither was I.
5. A: What the most beautiful country... visited?
B: I've never been abroad
6. A: When ... be able to give us the answer?
B: By Wednesday.
7. A: Did you ... to eating rice when you lived in China?
B: Yes, I did.
8. A: Jackie's sister ... a beautiful green dress.
B: I know, she made it herself.
9. A: ...do my homework unless you let me watch TV.
B: Which program do you want to see?
10. A: I can't come out with you because I'm ... visit my grandmother.
B: How about Wednesday then?
11. A: ... to get there by bus than by train?
B: I'll check the timetable for you.
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